Customer Retention Services
Leverage data to improve customer retention and loyalty
The DataCo Way
Understanding your customers’ unique needs — and not only meeting but exceeding their expectations — have become table stakes in today’s competitive marketplace. Empowered with technology and ever increasing choices, any dissatisfying event can motivate your customers to take their business elsewhere in search of a better experience.
With DataCo’s customer retention services, you have the tools necessary to unlock the insights in your customer data and deliver a highly personalized and satisfying customer experience.
Customer Profiling
Uncover, analyze and act with customer data
- Better understand your customers from numerous data points
- Analyze customer perception and interaction across your brand positioning
- Tailor your service specifically to customer expectations
Customer Segmentation
Deliver a one-to-one personalized customer experience
- Use all available data, from demographic and behavioral to other variables to focus on segments most responsible for your success
- Generate insights and solutions by combining data from multiple systems such as Salesforce, Marketo, Eloqua, email and website platforms
- Measure your success using multiple key metrics
- Decrease fatigue by providing customers with only relevant offers and communications
- Improve customer satisfaction, retention and profitability
Predictive Modeling
Anticipate and address changing customer needs
- Predict key behaviors and preferences using customer data analytics
- Prioritize retention and re-engagement efforts based on identified changes in needs
- Communicate the right message to the right customers at the right time – before your competitors do
Personalized Customer Video
Capture attention and foster brand excitement
- Deliver unique, individualized communications to customers with our DEV data enabled video solution
- Combine predictive analytics with one-to-one offer presentment to minimize churn and enhance the customer experience BEFORE your customers become “at-risk” customers
- Build brand trust and transparency, and make it easier and more satisfying for customers to engage with your brand
Interested in Learning More?
Contact us to learn how we can put our customer retention solutions to work for your organization.