Incremental Modeling
Target customers without wasting dollars
It's relatively simple to build a model that identifies customers likely to activate, buy more or remain loyal. The greater challenge is in identifying customers who are likely to buy AND who require some type of marketing "nudge" to do so.
Why pay to try influencing customers who will come back and buy anyway (natural re/activators)? DataCo's incremental modeling methodology helps clients get more out of every dollar spent. Our scoring tools remove the natural re/activators from the equation so marketers can focus spend on the right customers. Below is a typical example of how incremental modeling dramatically improves marketing ROI:
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