Case Study
Client
Information Technology Company
Project
Student Perception Research
Background
Notable declines in client product usage and overall image were identified among recent university graduates. Identified as the heaviest technology users, influencers, as well as future business leaders, understanding what is affecting their perceptions and how to best address them were considered critical to the future success of our client.
Objective
Further understand and address the decline in image, preference, and usage of client products among emerging technology leaders to develop corrective strategy and implementation plans defined, in part, by student feedback and opinions.
Execution
Designed, recruited and conducted 45 focus groups with Computer Science, Computer Engineering, and Business students across eight countries. Analyzed information to identify global and regional themes and strengths and prioritize related to opportunities to build lasting relationships with students.
Results
Identified that more than two-thirds of Computer Science and Engineer respondents expected significantly more information exchange and involvement from software and other technology companies. Provided specific regional and technology insights and recommendations, including the establishment of stronger on-campus presence and student involvement. As a result, client "labs" and dedicated personnel were introduced to top universities worldwide, resulting in increased information exchange, education, and recruiting opportunities with students.
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